Hope is a Kuwaiti fashion brand that designs clothing and accessories. What inspired us to create this logo and identity is the message of "hope" that the client aims to create as an essential ingredient in clothing. As a result, our direction was to create a logo that is inspired by multiple plants as wherever a plant sprouts, hope exists. The brand builds on that idea and introduces a soft color palette. Find out more about us on: www.studioaio.com www.instagram.com/studioaio