Huge! is an upcoming and exciting take on the traditional pizza. Based in Kuwait, Huge! offers "huge" sized pizza slices with bold flavors. Our logo approach was to focus on dynamic logo that captures the huge size of the pizza, where it changes its size with the addition of the letter "u" to our hearts content. The brand builds further on the logo's concept with an introduction of a unique character that is so huge that he barely fits any given space. This helped the concept really show through the implementation of size throughout. Everything came together in the packaging we have also custom made.