AURORA

Client: Mrs. N. M. Busakhar

+ An All-Natural Organic Hair and Skin Products Brand. Services: Brand Identity, Visual Identity, Naming, Logo Design, and Package Design. Aurora, the natural display of lights in the earth’s sky. The name Aurora was chosen as it displays the perfect range of luminous colours in a soothing manner, symbolizing the range of the client’s skin and hair products. We combined the feeling of contentment of the Northern Lights and the shape they project resembling the aftermath of using Aurora’s products. The logo was designed to showcase a contemporary abstract of two drops (oil/cream) surrounded by luxuriant hair lines. Our packaging design approach was to allow each product to have its own distinct colour (outer-drop and label) from the colour spectrum.