+ A Luxury-Catering Company. Services: Brand Identity, Visual Identity, Naming, and Logo Design. The whole identity of Le Elite was developed based on a vision to create a brand that shows a sense of luxury and caters to a well-defined audience that has a delicate taste and standards when it comes to catering services. The logo is symbol based, representing the letter “E” through a crown shape as a symbol of luxury and opulence, followed by the name written in a simple and elegant font. We have also used Black and White scales to complement the sense of luxury throughout the branding process.