+ A Business Incubator + Co-working Space. Services: Brand Identity, Visual Identity, Naming, and Logo Design. [L]ead [E]ducate [A]chieve [D]evelop – Coming up with the word LEAD based on the key elements of leadership, we made sure to incorporate yet another primary element of leadership into the brand identity which is communication, by designing a logo icon based on the Morse Code of the word lead which also resembles a path.