+ A Business Tower Re-Branding Project. Services: Brand Identity, Visual Identity, and Logo Design. As a business tower that has been in the market for more than 10 years, Al-Nassar came to us for the purpose of renovating the whole brand of the tower to reintroduce itself with a professional yet modern identity and outlook. Our design approach started with taking into consideration the thing that distinguishes the tower from its competitors and that is the amazing view it boasts of Kuwait city especially at night. The view, and specifically the city lights, inspired the design of the logo, leading to a professional corporate looking yet modern and eye-catchy logo design.