M.H. Alshaya was launching its newest dining concept - Amiti Noura. The restaurant was an homage to authentic, home-style Kuwaiti cuisine with a stylish, contemporary aesthetic. Through our branding specialists, we created an identity that was at once modern and sleek, yet traditionally welcoming and characteristically Kuwaiti. Inspired by Arabic calligraphy and traditional Kuwaiti sadu weaving, Amiti Noura's visual identity featured a logo that spoke to the brand’s traditional and modern sides, with flexible branding elements and vibrant colors that created a unified identity across the signage, menus, packaging and communications.