Dose® Branding

Client: Dose Company

It all started in 1964 when Richard and Marty were looking for an idea for a new project. They decided to open a 5-star restaurant across England that makes and distributes low-calorie soft drinks. Their target audience is people with a lower-class income. So they wanted to convey a sense of delight, while at the same time being lively. In the end, Dose became the most popular drink in the country.