Rebranding a Restaurant

Client: Personal Project

This was a semester long project dedicated to rebranding a restaurant in Kuwait. As per usual we pitched our three ideas of three different restaurants and got critiques as to which one needed the help the most. Before moving on to the design, we had to analyze the restaurant from A-Z. From background history to the reasoning behind the color scheme. From that point we started to pitch our ideas as to what design style we're going for. I ended up picking Prime and Toast, a breakfast place in Kuwait that is well known and highly rated, however the design lacks modernity to it. So I pitched the ideas of a pastel theme. Then Finally we redesigned it and got critiques over the course of sic weeks. I redesigned the logo, the interior color scheme, the menu, the fonts used, the packaging, the uniform, the utensils, the delivery fleet, and the business cards.