Senior Design/Capstone.

Client: Personal Project

For my senior design project that I showcased in an exhibition infront of hundreds of people from creative directors to university scouts. This project is a chance for us to create a whole brand from scratch, I decided to use my skills in modeling to create my own furniture line named ODDITY, which in Arabic when pronounced means room. I wanted to go as classic as possible as I created mockups, a business card, catalog, website, Instagram page and reels to advertise, animations, video teasers, packaging, a fleet design, illustrations, pins, stickers, bag tags, and so on so forth. I also took the liberty to create my furniture in miniature sizes and did a photoshoot for my products. This is one of my designs which I modeled on cinema 4d and animated on aftereffects.