Agora is the Greek word for “Marketplace” and we’ve selected this name for this exciting project based in Kuwait. Agora is essentially a modern supermarket featuring gourmet products, hot food, pastries and more under one roof. Promising the highest quality and healthy options, we were tasked to create a full brand capturing that essence. Our logo wordmark was custom made bridging the old and new and we built a sub logo that abstractly represents supermarket racks. Building on that idea, the brand features simple shapes reminiscent of the many products under their umbrella all packaged in a calm color scheme. Our work featured a number of tasks including logo, packaging and more.