Based in Kuwait, Masters is a premium lounge offering billiards, snooker and VR experiences all under one roof. The lounge also hosts tournaments for hopeful competitors. We were in love with the concept and wanted to provide a brand that showcased the upscale theme while still being approachable. We set out on creating a logo that captures the competitive nature of Masters and designed a mark that resembles a medal with a lanyard that is shaped around the letter M. We also went with a color palette inspired by leather and velvet two materials that are prominent within the space as well as minimal lines reminiscent of lanyards. It was a lot of fun working on this project.