Route is an online learning platform based in Kuwait. When we were approached by the client we loved their passion in bringing education to the masses, specifically teens where they can enhance their academic skills through online courses. When we approached the project we wanted to create something that can be merchandised and have a cool aspect. This approach paved way for the project which builds the concept on pencil sharpeners and pencil shavings. The logo mark is simple enough but also recognizable. From there we built a brand that further enhances the idea and we took pictures of pencil shaving and made them part of the brand.