Lot Thirty Three is a furniture and accessories store based in Kuwait. We came up with the name “Lot Thirty Three” as we felt it captures the look and feel of lots and the 33 gives a bit of exclusivity and sparks intrigue. We approached the logo with a traditional loft window that promotes an inviting look. Depending on the color of the background, the logo’s interior of the loft seems to have lights on and other times lights are off implying the night and day cycle. We continued the project with branding that is inspired by tiles and our philosophy is that the logo creates the window, the brand has the base tiles and the products are what fills the space.