Leap, short for “Learn, Explore and Play” is a preschool based in Kuwait. This preschool is all about exploration, allowing kids have a good time while also learn through an intuitive curriculum. We wanted to create an identity that works for parents and their children alike where we have enough fun elements that work for both. The form of the logo and coloring promotes this fun aspect kids enjoy. The brand features a handful of fun illustrations that we purposed for most of the materials. From logo, packaging, stationery, instagram and so on, working with Leap has been quite a fun adventure.