Battle Of The East

It was just three years ago when we fully developed the logo and brand of Circuit Plus "Battle of the East", a crossfit event held annually in Kuwait with competitors from all around the globe. This year we were tasked with creating a theme for the event, and wanted to portray a cultural aspect. Which resulted in the concept of creating illustrated characters portraying warriors inspired by the Arabic/Ottoman Era. These illustrations were used across a number of items that we created such as invites, tickets, badges and merchandise.