We were fascinated with the concept of Bamboo when we were approached by them, their concept was refreshing and something that is truly great to the region. Bamboo is a preschool, while most tend to more like daycares, Bamboo focuses on the notion of education through play. Everything from the curriculum and space encourages that. The logo we've created focuses on the playfulness aspect with bouncing letters while the brand identity sparks with color through shapes inspired by children's toys. Our work continued through the entire collateral from stationery, social media, forms, etc all sharing the principles of education through play.