This time around, our project lives in the beautiful beaches of California. We were approached to create a branding for a sliders burger place so we came up with the name MIBU, short for “Mini Burgers”. Capturing the California vibes was one of our essential goals whilst reimagining it in a modern light. The logo features the classic beetle along with a surfboard, capturing a sense of adventure on land and on sea. The brand was kept minimal with a unique color palette and stripes complimenting the logo’s details. Our work expanded to packaging as well.