Press is specialty coffee bar based in Kuwait with a refreshing new take. Along with coffee, they offer soft serve and healthy foods. When we were introduced to the name, we felt we needed to do something different and avoid the typical "coffee beans" or "cups" as a logo and instead focus on a simple approach. The logo mark represents an abstract day and night cycle and that ties in with our message where it is always time for coffee. The branding on the other hand was simplified in favor of having a higher end look allowing Press to grow and add more categories to their business. Our work extended to include packaging as well.