With many fried chicken places out there, we were set on creating a logo and identity that will be the “king of them all”. The logo created features a rooster in a commanding stance with vibrant colors. The typography of the text was inspired by features while the rest of the brand features patterns inspired by items around a chicken coop like hay, fences, etc. We have also custom built packaging that takes these concepts further with vibrant colors and patterns. It has been an interesting journey with this one we’re happy with how it turned out.