AMP is a speciality coffee shop located in the heart of Qatar. With a unique atmosphere and dedication to quality, our studio was set to create an identity that would bring life to the concept. We started off with naming the business "AMP" as coffee amplifies life, followed by the logo, packaging, etc. The identity features dark and light tones with sharp elements that compliment their products. Find out more about us on: www.studioaio.com www.instagram.com/studioaio