Beeman
Client: Honeycom
Reinventing "Beeman" - a superhero that inspires people to realise their potential and fulfil it. Through videos and workshops, he tells his own story of transformation, encouraging others to find their light.
Notes:
1. In the old frames, there is a lot of unused space. The new frame is tighter and more balanced, cinematically.
2. Beeman's pose is upright as opposed to the slightly slouching position previously. This makes him look more confident and convincing.
Details:
1. Brighter, naturally lit room
2. Van Gogh's famous sunflower painting (bees love sunflowers)
3. A jar of honey
4. "Bee" Positive poster
5. Kakuna - Represents the philosophy of transformation (from a cocoon to a butterfly)
6. Honeycom logo on the laptop
7. Tiny ladybird on one of the books (extreme right of the frame)
8. Pegasus - A symbol of freedom - not only can this horse run free, it can fly
