Lifetone - Nutrition & Lifestyle

Client: Lifetone - Kuwait

Lifetone is a lifestyle channel/social media account that focuses on nutrition and creating a healthy lifestyle. We wanted to create a brand that encompasses an organic touch while staying away from the cliche (because cliches are against all our graphic design beliefs!). The logo is a combination of a pine cone (to represent the natural message of the brand) and the beats of music (to represent the rhythm of life). The end result was a logo and a brand that mixes the medical/scientific part or nutrition but with the wholesomeness of creating a healthy life, one beat at a time.