With this project the main goal was to uplift the brand name Aljraiwy and get people talking about it. So, the campaign idea we ended up using is circled around the end line "الجريوي يتحمل". In this campaign my main role was to first write a script of the film, second come up with different things that aljraiwy furniture can endures, creatively. We started with the social media teasers, that included different pictures of Aljraiwy furniture but with a twist, which was handwritten lines on the furnitures. After that, the main film was launched in which we see different types of situations that Aljraiwy furniture can take. Of course, I was coordinating the production of the film and the post production.