This is a branding project for an online play store that seeks to create a compelling and inclusive brand identity that appeals to kids, educators, parents, and children with special needs like autism. By considering the specific needs and preferences of each audience, the project aims to establish a trusted and engaging platform that provides educational and entertaining experiences for all users. The project recognizes the importance of catering to the specific needs of each target audience. For kids, the branding aims to create an immersive and interactive environment that fosters learning, creativity, and entertainment. The branding elements, such as a vibrant color palette, playful graphics, and friendly characters are designed to appeal to children and create a memorable brand experience.