Boost is food subscription service based in Kuwait made for everyone. For the muscle builder, the health conscious or anyone interested in a consistent good quality meal. To meet this demographic we made a logo and brand that focuses on a lifestyle approach rather than something relating to weight loss. The logo features simplistic shapes creating an abstract logo that is read-able. The brand on the other hand is smooth and calm, heavy brands for subscriptions can get reparative over time so we opted for something that can live on for longer. These simplistic forms compliment the bold logo in all of the collateral. Our project also features the instagram template designs and packaging. Some of the beautiful photography was supplied by the client. Find out more about us on: www.studioaio.com www.instagram.com/studioaio