Fatemah Alkandari

FATEMAH ALKANDARI

This project presents a unified beverages packaging line consisting of an Arabic coffee box, a karak tea box, and four paper cup designs, developed as one cohesive visual family. Elements of Nagwa’s classic visual identity were integrated into the pattern design used across the boxes, ensuring brand consistency while adapting to a new packaging context. The paper cup designs were inspired by traditional Arabic coffee cups, reinterpreted through a contemporary Nagwa-style visual approach.

FATEMAH ALKANDARI

For the launch of Nagwa’s new visual identity, I designed a permanent exterior concept for the flagship store, transforming the building into a three-dimensional gift box, symbolizing the brand vision:
“Nagwa is the gifting destination.” The concept extended beyond the façade to a full walk-in experience. Inside, visitors entered a curated flow that introduced the new brand elements and emphasized the joy of gifting. To deepen engagement, I also designed the mystery giveaway activation. This gamified moment reinforced the emotional value of receiving a gift and created a memorable interaction with the brand. The overall experience expressed the rebranding message at every touchpoint, from exterior architecture to the final unwrapping moment.

FATEMAH ALKANDARI

A modular booth for Nagwa’s participation at Zai Expo, aiming to combine visual impact, flexibility, and practical storage. The shelving system was carefully planned to display a wide range of offerings while solving the challenge of back-stock storage. This approach ensures the booth remains cost-efficient, easy to set up, and versatile for future exhibitions, while maintaining a premium, branded look that reflects Nagwa’s gifting experience.

FATEMAH ALKANDARI

To elevate Nagwa’s chocolate presentation and create a more cohesive brand experience, I designed a series of four patterns for their chocolate pieces. Signature Nagwa Pattern: A composition built from the brand’s own illustrations, rearranged and stacked to form a playful, recognizable pattern that celebrates Nagwa’s visual identity. Box-Inspired Pattern: A pattern derived from their existing chocolate box design, reinterpreted for direct application on chocolate. Original Creations: Three additional patterns developed from scratch, exploring organic shapes, and modern cultural references that suit Nagwa’s gifting experience. This collection creates a visually rich and versatile set that ties packaging and product together, enhancing the unboxing and gifting moment while reinforcing the brand’s identity through every detail.