MeemTerra is a scalp and hair care brand that specializes in handmade, 100% natural products designed to restore and nourish damaged hair. This rebranding was focused on transforming MeemTerra from a homegrown business into a premium, nature inspired beauty brand, maintaining a balance between elegance and organic simplicity. The logotype design embraces a clean yet natural aesthetic, with flowing letterforms that reflect the brand’s botanical roots. The illustrations further enhance the brand’s connection to nature, featuring soft floral elements and a harmonious, earthy color palette—a mix of deep greens, pastel florals, and warm neutrals. These colors evoke a sense of purity, calmness, and natural beauty, aligning seamlessly with MeemTerra’s mission of holistic hair care. 🌿