The flower society is a boutique flower shop founded out of passion and the idea of having a personal touch in every arrangement. We set out to create an identity that would highlight the personal aspect. We were inspired by the process behind creating the arrangement, hence the use of the florist's scissors in the logo that is also a flower. The color palette is based on soothing colors to complement the flowers and not overpower them. Find out more about us on: www.studioaio.com www.instagram.com/studioaio