Eat Well is a monthly meal plan subscription designed for busy people aged 21-40, offering a balance of healthy eating and convenience. The branding needed to feel fresh, funky, and retro inspired, drawing influence from the vibrant aesthetics of the ’80s and ’90s, while maintaining a modern, youthful appeal. The bold typography features chunky, retro style lettering, giving the brand a nostalgic yet contemporary presence. The color palette is intentionally vibrant and electric, ensuring the brand stands out in a visually saturated market. To reinforce the playful and dynamic nature of the brand, I developed flat, abstract character illustrations representing the joy of eating. The hand drawn, fluid line work adds a human touch, making the branding feel warm and approachable. The characters represent satisfaction and enjoyment, reinforcing the idea that healthy eating can be fun and fulfilling. From packaging to marketing materials, the brand identity is consistently bold and expressive. The food packaging uses high-contrast layouts, ensuring clear nutritional information while keeping the visual identity exciting. The custom van design and tote bags extend the brand personality beyond just food, making it part of an active, modern lifestyle.