Espíritu is a coffee shop based in Kuwait, inspired by the spirit of coffee and its deep connection to nature. The name Espíritu means “spirit”, embodying the idea that each cup of coffee carries the essence of nature and an uplifting experience. The branding concept revolves around a harmonious, earthy color palette, featuring shades of grassy greens and warm neutrals, evoking a sense of calm, freshness, and authenticity. The logo and iconography depict a plant emerging from a coffee cup, symbolizing the way each sip at Espíritu transports customers into a natural, serene state. From packaging to merchandise and brand identity, every detail was designed to maintain a raw, organic aesthetic while keeping it modern and sophisticated. This rebrand transforms Espíritu into a coffee experience that feels pure, immersive, and deeply connected to nature. 🍃☕