Sara Al-Khalaf

SARA AL-KHALAF

Eat Well is a monthly meal plan subscription designed for busy people aged 21-40, offering a balance of healthy eating and convenience. The branding needed to feel fresh, funky, and retro inspired, drawing influence from the vibrant aesthetics of the ’80s and ’90s, while maintaining a modern, youthful appeal. The bold typography features chunky, retro style lettering, giving the brand a nostalgic yet contemporary presence. The color palette is intentionally vibrant and electric, ensuring the brand stands out in a visually saturated market. To reinforce the playful and dynamic nature of the brand, I developed flat, abstract character illustrations representing the joy of eating. The hand drawn, fluid line work adds a human touch, making the branding feel warm and approachable. The characters represent satisfaction and enjoyment, reinforcing the idea that healthy eating can be fun and fulfilling. From packaging to marketing materials, the brand identity is consistently bold and expressive. The food packaging uses high-contrast layouts, ensuring clear nutritional information while keeping the visual identity exciting. The custom van design and tote bags extend the brand personality beyond just food, making it part of an active, modern lifestyle.

SARA AL-KHALAF

SnowMoon is a jewelry brand that embodies the mystical beauty of gemstones with a touch of everyday elegance. Designed for those who appreciate unique yet timeless pieces, the brand merges magic, mystery, and sophistication into a visual identity that feels both ethereal and luxurious. The branding takes inspiration from the celestial world, featuring moon and star motifs, fine line illustrations, and a refined serif logotype that evokes elegance with a hint of mystery. The color palette consists of warm, earthy browns and soft neutrals, reflecting the natural essence of gemstones while maintaining a modern, upscale aesthetic. From packaging to logo and brand patterns, every element was carefully crafted to capture the enchantment of jewelry-making—where each piece holds a story, a spark, and a touch of the mystical. ✨🌙

SARA AL-KHALAF

Espíritu is a coffee shop based in Kuwait, inspired by the spirit of coffee and its deep connection to nature. The name Espíritu means “spirit”, embodying the idea that each cup of coffee carries the essence of nature and an uplifting experience. The branding concept revolves around a harmonious, earthy color palette, featuring shades of grassy greens and warm neutrals, evoking a sense of calm, freshness, and authenticity. The logo and iconography depict a plant emerging from a coffee cup, symbolizing the way each sip at Espíritu transports customers into a natural, serene state. From packaging to merchandise and brand identity, every detail was designed to maintain a raw, organic aesthetic while keeping it modern and sophisticated. This rebrand transforms Espíritu into a coffee experience that feels pure, immersive, and deeply connected to nature. 🍃☕

SARA AL-KHALAF

The North Farm is a Kuwaiti farm specializing in raising poultry with high quality, plant-based feed, free from hormones and antibiotics. The rebranding aimed to reinforce the brand’s commitment to local, premium, and quality farming by refining its visual identity and ensuring consistency across all branding applications. The new branding reflects warmth, authenticity, and organic farming. The approach was to create a friendly, farm-to-table aesthetic that conveys trust and natural farming practices. A warm and earthy color scheme was developed, featuring shades of sunset yellows, barn reds, and organic greens, which evoke natural landscapes and farm life. A set of flat 2D illustrations was created, depicting rolling farm landscapes, chickens, cornfields, and the iconic red barn. These elements give the brand a modern yet nostalgic appeal, making it visually engaging and easy to recognize. Clear iconography highlights key product benefits like 100% vegetarian-fed and cage-free poultry. This cohesive rebrand elevates The North Farm as a premium, sustainable, and trustworthy brand in the market.

SARA AL-KHALAF

MeemTerra is a scalp and hair care brand that specializes in handmade, 100% natural products designed to restore and nourish damaged hair. This rebranding was focused on transforming MeemTerra from a homegrown business into a premium, nature inspired beauty brand, maintaining a balance between elegance and organic simplicity. The logotype design embraces a clean yet natural aesthetic, with flowing letterforms that reflect the brand’s botanical roots. The illustrations further enhance the brand’s connection to nature, featuring soft floral elements and a harmonious, earthy color palette—a mix of deep greens, pastel florals, and warm neutrals. These colors evoke a sense of purity, calmness, and natural beauty, aligning seamlessly with MeemTerra’s mission of holistic hair care. 🌿

SARA AL-KHALAF

Sky Ice is a vibrant Kuwaiti food truck business serving up delightful snacks like cotton candy, crepes, ice cream, and more. My goal was to create a fun, eye catching brand identity that appeals to both kids and adults. I developed a playful visual identity with lively characters, making the brand more engaging and memorable. To enhance interaction, I designed character based post stamps, allowing customers to connect with and share their Sky Ice experience. The result? A rebrand that brings personality, warmth, and a touch of nostalgia to every treat! 🍦