Fatemah Alkandari

FATEMAH ALKANDARI

For the launch of Nagwa’s new visual identity, I designed a permanent exterior concept for the flagship store, transforming the building into a three-dimensional gift box, symbolizing the brand vision:
“Nagwa is the gifting destination.” The concept extended beyond the façade to a full walk-in experience. Inside, visitors entered a curated flow that introduced the new brand elements and emphasized the joy of gifting. To deepen engagement, I also designed the mystery giveaway activation. This gamified moment reinforced the emotional value of receiving a gift and created a memorable interaction with the brand. The overall experience expressed the rebranding message at every touchpoint, from exterior architecture to the final unwrapping moment.

FATEMAH ALKANDARI

A modular booth for Nagwa’s participation at Zai Expo, aiming to combine visual impact, flexibility, and practical storage. The shelving system was carefully planned to display a wide range of offerings while solving the challenge of back-stock storage. This approach ensures the booth remains cost-efficient, easy to set up, and versatile for future exhibitions, while maintaining a premium, branded look that reflects Nagwa’s gifting experience.

FATEMAH ALKANDARI

To elevate Nagwa’s chocolate presentation and create a more cohesive brand experience, I designed a series of four patterns for their chocolate pieces. Signature Nagwa Pattern: A composition built from the brand’s own illustrations, rearranged and stacked to form a playful, recognizable pattern that celebrates Nagwa’s visual identity. Box-Inspired Pattern: A pattern derived from their existing chocolate box design, reinterpreted for direct application on chocolate. Original Creations: Three additional patterns developed from scratch, exploring organic shapes, and modern cultural references that suit Nagwa’s gifting experience. This collection creates a visually rich and versatile set that ties packaging and product together, enhancing the unboxing and gifting moment while reinforcing the brand’s identity through every detail.

FATEMAH ALKANDARI

Developing a packaging strategy for Nagwa’s annual GCC National Day celebrations by designing and illustrating commemorative magnetic pieces for Nagwa sweets box, a solution that extends the brand’s presence and lifespan in customers’ homes.